Rheostat

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Northwind ships four times more, with no release freeze.

4×
more releases a week
11 min
median time to recover
0
release-night pages in Q3
900
services on percentage rollouts

The challenge

Northwind’s platform team ran a two-week release train and a hard freeze every December. A bad deploy meant a rollback, a war room and a weekend.

The approach

They wrapped risky paths in flags, moved every service to percentage rollouts and wrote four rollback rules — latency, errors, checkout conversion and a PII judge for their support agent.

The result

Releases went from weekly to daily. The December freeze was cancelled. The on-call rota stopped dreading Fridays.

“We stopped scheduling releases around the on-call rota. Now the dial does the worrying.”

Maya Okafor Head of Platform, Northwind